5 Reasons To Use Video On Your Website:

MORE THAN 90 PERCENT OF CONSUMERS ACCESS VIDEO CONTENT ON THE WEB.

Your website is a TV Station where the “air time” is free, your message plays 24/7.

1.
Rank Better in Google

One of the factors of Google’s algorithm for
search rankings is “dwell time,” or how long
visitors stay on your website. This may also be referred to as “long clicks vs.
short clicks.” The idea is that if people are spending a lot of time on your
website, it must have quality content. A great way to capture—and hold—visitors’
attention is to provide a short, compelling video.

Businesses that include video on their site generally see higher engagement rates, higher click-through rates, and higher conversion rates. In fact, 80 percent of people who watch a video ad will recall it even a month later and 12% will purchase the product from the ad.

2.
Stand Out From The Competition

There’s no doubt about it: video is an
important part of content marketing and it’s only going to become more
essential. Consider these facts:

  • 90 percent of online
    consumers report that a business’ product or service video helps them make
    a decision to buy
  • 65 percent of
    executives who watch work-related videos visit the business’ website
    afterwards
  • 64 percent of people
    who visit a business’ website are likely to buy their product after
    watching a video
  • Listings that include
    a video get more inquiries than those without

But because less than half of all businesses currently use video in their marketing—a number that is predicted to rise to 64 percent by 2021—you still have the opportunity to stand out from the competition by making use of this powerful marketing tool. Use it to introduce your brand to newcomers, answer your website visitors’ questions, or just to make ‘em laugh—not to mention create a favorable and lasting impression.

3.
Provide Video Testimonials

Testimonials are a powerful way of showing your customers support: A video testimonial is a powerful element for any business. Credibility straight from the mouths of the people who have purchased your product or service is worth its weight in gold..

4. Include
Mobile Users

If you’ve ever tried reading a long article on a relatively small Smartphone screen, you know how slow-going it can be—even on websites with responsive design. Receiving the same information via video can make the process much easier for the average person, especially in this day and age of short attention spans. Viewing video on mobile devices has increased over 500% in the last two years, 53% of the public prefer to watch a video rather than read: Adding a video to your website is a sure way to reach the people you want to reach.

5.
Demonstrate Your Product Showcase Your Brand’s Personality

Quality
products or services usually require a, “detailed
explanation”
. A video production “shows”
your customer or client how your product or service benefits them and is far
easier to understand than a written essay.

Using
a video showcases your company’s personality and helps visitors to your website
get a better sense of who you are—Emotional connections are the reason customers
keep coming back.

At Marchant Media we have been producing streaming videos for websites for over 15 years: We know what works, what doesn’t and why.

Call me today I’d love
to show you how to make streaming video work for your business.

Frank Marchant

410 870-8713